{"id":7562,"date":"2020-06-26T09:41:26","date_gmt":"2020-06-26T07:41:26","guid":{"rendered":"https:\/\/you-stiftung.de\/back-to-normal-unesco-campaign\/"},"modified":"2021-09-01T15:09:07","modified_gmt":"2021-09-01T13:09:07","slug":"back-to-normal-unesco-campaign","status":"publish","type":"post","link":"https:\/\/you-stiftung.de\/en\/back-to-normal-unesco-campaign\/","title":{"rendered":"&#8220;Back to normal&#8221; UNESCO campaign"},"content":{"rendered":"<p><em>As a UNESCO special ambassador I would like to recommend this film to you for viewing<\/em><br \/>\n<em>Yours Dr. h.c. Ute-Henriette Ohoven<\/em><\/p>\n<p><strong>\u00ab Now is our chance to build a better normal \u00bb<\/strong><br \/>\n<span style=\"font-family: 'BrandonGrotesque-Bold';\">On<strong> Thursday 25 June, UNESCO has <a href=\"https:\/\/en.unesco.org\/campaign\/nextnormal\">launched a campaign<\/a> and a film to question our perception of normality and the &#8220;return to normal&#8221; after the Covid-19 pandemic.<\/strong><\/span><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/_ykLESQ33TE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">&lt;span style=&#8221;display: inline-block; width: 0px; overflow: hidden; line-height: 0;&#8221; data-mce-type=&#8221;bookmark&#8221; class=&#8221;mce_SELRES_start&#8221;&gt;\ufeff&lt;\/span&gt;<\/iframe><br \/>\nThe 2&#8217;20&#8221; film is not based on complicated arguments. It presents factual information about the world before and during the pandemic. Together, these facts invite viewers to question their ideas about what is normal, suggesting that we have accepted the unacceptable for too long. Our previous reality can no longer be accepted as normal. The time has come to change.<\/p>\n<p><!--more--><\/p>\n<p>This campaign calls for awareness. It is part of UNESCO&#8217;s broader effort as a global laboratory of ideas about the world to come, through initiatives such as the <a href=\"https:\/\/en.unesco.org\/forum\">UNESCO Forum<\/a>, a laboratory of ideas bringing together leading intellectuals, the <a href=\"https:\/\/en.unesco.org\/news\/resiliart-artists-and-creativity-beyond-crisis\">Resiliart movement<\/a>, a virtual forum for debate on the future of culture and cultural industries, the <a href=\"https:\/\/en.unesco.org\/themes\/futures-literacy\">Futures Literacy Network<\/a>, the <a href=\"https:\/\/en.unesco.org\/futuresofeducation\/\">Futures of Education programme<\/a>, and the Global Recommendations in favor of <a href=\"https:\/\/en.unesco.org\/covid19\/sciencesresponse\">Open Science<\/a> and the <a href=\"https:\/\/en.unesco.org\/artificial-intelligence\/ethics\">Ethics of Artificial Intelligence<\/a>.<\/p>\n<p>The film was produced by the DDB Paris agency, a long-time partner, notably on our actions in favour of press freedom. You will recognize the music by Clint Mansell, composer of the soundtrack for the Black Mirror series. Many media partners have already shown their enthusiasm for the campaign and its message and will broadcast it free of charge on their networks: NBC, Euronews, Al Jazeera, France T\u00e9l\u00e9visions, Canal+, IPS, Youtube&#8230;<\/p>\n<p>We invite you to share this film, in its short or long version, with your networks. It is a first: never in the history of UNESCO has there been an institutional campaign of this scope, centered on our general message, beyond specific programmes.<br \/>\n\u2022 Access <a href=\"https:\/\/www.youtube.com\/playlist?list=PLWuYED1WVJIO-lPv9HgqUcYkUgXCiONvF\">all videos<\/a><br \/>\n\u2022 It&#8217;s in the news: CB News (<a href=\"https:\/\/www.cbnews.fr\/marques\/image-unesco-interroge-notre-perception-normalite-53177\">UNESCO questions our perception of normality<\/a>) INFLUENCIA (<a href=\"http:\/\/www.influencia.net\/fr\/actualites\/media-com,audace,unesco-ddb-paris-questionnent-norme-absurdite-nos-societes-campagne,10362.html\">UNESCO x DDB\u00b0Paris question the norm and the absurdity of our societies<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a UNESCO special ambassador I would like to recommend this film to you for viewing Yours Dr. h.c. Ute-Henriette Ohoven \u00ab Now is our chance to build a better normal \u00bb On Thursday 25 June, UNESCO has launched a campaign and a film to question our perception of normality and the &#8220;return to normal&#8221; [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":10169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[243],"tags":[],"class_list":["post-7562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Back to normal&quot; UNESCO campaign &#8211; You Stiftung<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/you-stiftung.de\/back-to-normal-unesco-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Back to normal&quot; UNESCO campaign &#8211; You Stiftung\" \/>\n<meta property=\"og:description\" content=\"As a UNESCO special ambassador I would like to recommend this film to you for viewing Yours Dr. h.c. 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